Independent Sellers Resource Forum
July 04, 2009, 06:52:57 PM *
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Independent Sellers Resource Forum *
Welcome to the Independent Sellers Resource Forum. This community was created to bring sellers a coequal meeting ground to learn and grow.  From selling on your own website to selling on alternative selling venues, all aspects of online selling are discussed in a friendly atmosphere.

Allow the Independent  Sellers Resource Forum to help you get started by becoming a member.

xx July's Workshop Schedule | 28 Jun 09
18:09:21 by Patti | Views: 7 | Comments: 0

I can't believe we're already in July ... where has the time gone?  Shrug Smiley

Well, here it is! The schedule for the July Workshop Days Happy Winking Smiley As always, suggestions are always welcomed for the topics to be discussed. You never know when something you want to find out more about/learn about will help out another shy forum user who doesn't want to speak up Happy Winking Smiley



Tuesday July 7th - ISRF Forum Members Chat Day

Use today to meet other fellow forum members in a private chat board. Members only and it's easy to become a member Happy Winking Smiley Come chat about hobbies, interests, your online business, where you sell, why you sell what you sell ... endless possibilities Happy Winking Smiley So make some time and come in to say hi  Cheer Two

Tuesday July 14th - Listing Day

I have to admit ... I really Another Heart this workshop day Happy Winking Smiley Today is the day to get motivated and start listing some serious product numbers in your store Happy Winking Smiley The more items you have, the more likely you'll be able to find a customer for them  Multi Stars Don't have any new stock to list? Time to go tweak those older listings that haven't sold. Add mor...



xx Insider Tips for Using Google Website Optimizer | 23 Jan 09
06:55:37 by Patti | Views: 24 | Comments: 0

By Michelle Megna
January 13, 2009

Even if you're pretty sure what's going to increase sales at your e-commerce site, based on your infinite wisdom and online business acumen, how do you really know? The answer is: by testing to see what works.

The problem is that testing different layouts and versions of text and so on can seem overwhelming if you're having trouble just tending to your day-to-day Web shop management tasks. It doesn't have to be, if you take advantage of Google Website Optimizer. It's a free tool that splits a Web site's traffic so you can test different images, copy, headlines and promotions and compare the results to see what engages your customers the most.

Basically, there are two types of testing you can do at your online store — A/B testing, which tests different versions of pages and compares them, and multivariate testing, which basically tests different sections of one page to see what combination works the best. Google Website Optimizer does both, so, rather than pay for third-party A/B and multivariate testing software, you can simply use Optimizer for free to get the same data. If you use AdWords, the applicatio...



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